Today I watched, "The Web and TV, a Sibling Rivalry." I think the key
point to take away from this presentation is the importance of
interactivity and connectivity with potential consumers. All the way
back to Space Wars on the computer and the Winky Dinky window on TV,
both mediums have attempted to connect with consumers. Instead of
talking at an audience, the more successful medium will be that which
can interact with its audience.
Of note, the presentation mentioned the
new (at the time) Nike plus network, which is a prime example. Instead
of Nike just airing commercials, it has created a network of
connections among Nike plus users and Nike itself. Through this
connectivity Nike is drawing its consumers to its site instead of having
to go out and seek them out. This results in much less television
advertising and greater brand loyalty from consumers.
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